Dr Paula Wittels
Medical devices and diagnostics
Paula has more than twenty years’ experience in the healthcare industry. An experienced marketing and business director, Paula gained her knowledge and expertise working for three major multinational pharmaceutical and medical technology companies (Hoechst (Sanofi), Amersham (GE) and Pfizer Hospital Products) and a major consulting organisation (Quintiles) where, as Director of Operations she led an international team of consultants providing services to medical device, biotechnology and pharmaceutical clients.
She has a proven record in growing sales and profit and in technology and commercial assessments, marketing planning and successful product launch.
Paula has worked with a wide range of companies including new business startups developing business plans and market access strategies and has conducted extensive business analyses and market assessments for a number of organizations including major manufacturers, VCs and private equity companies.
Whilst consulting for Ithaka, she has worked on projects providing market assessment and development opinions on novel technologies (including medical devices and apps) developed at King’s College London, Manchester, Brunel, St Andrew’s, Bath, De Montfort, East Anglia and Newcastle Universities.